Work Experience

Dec 2023 - Present

Freelance
Marketing Consultant

Media strategy, brand positioning, Social Media Strategy, Content creation, media partnerships and activations.

Clients currently under nda.

Mar 2012 - Nov 2023

Aesop
Head of Marketing - Media, Digital Marketing and Social Media

Responsible for Aesop’s Digital transformation and set up of Aesop's Social media, Digital Marketing and Media strategies. This includes Publisher Partnerships, Digital Media platforms and Social Media platforms across all regions (including China) and content production.

Managing teams across global and regional offices, tasked with delivering media strategies mapped against Global Marketing and Creative objectives, on owned and third party platforms. Driving digital adoption and culture transition within the wider business. Special focus on supporting Aesop's brick and mortar business by connecting customer touchpoint and communications to inshore activations, customer service, campaigns and VM.

Mar 2019 - Mar 2021

Meta
Vertical Client Lead, Luxury & Fashion Vertical

Responsible for translating client brand statements and business objectives into clear and actionable campaigns across Meta network: Instagram, Facebook, Whatsapp, Oculus and Messenger. Leading on relationships from C-suite to activation teams, driving results through cross functional collaboration, innovation and upskilling client teams.

CLIENTS INCLUDED ROLEx, Chanel, Mulberry, Monica Vinader, Burberry, Jimmy Choo and Farfetch.

Feb 2014 - Mar 2019

Burberry
Global Media Manager

responsibLE for the development, planning and execution of Burberry's Media strategies. This includes Global Publisher Partnerships, Paid Social, Performance Marketing (PPC, Affiliates, Programmatic) and emerging media technologies to ensure growth of Burberry’s market-leading and luxury credentials in Digital

Managed the global media roadmap, creating a mandate for regional and local teams whilst forging and owning relationships with our key publisher and platform partners like Conde Nast, Hearst, Google, Meta and Snap.

Partnered with Art Direction, Production and Digital design to ensure the best creative storytelling across media buys. Collaborated with Retail and Trade teams to ensure media output translated into business sales and revenue.

Introduced Lifestyle Titles such as Hypebeast, Highsnobiety and Complex as part of Burberry's Global partners to drive brand growth.

Aug 2012 - Feb 2014

Atom42 (Agency)
Account Executive